JML Direct TV is a generic name for a series of British shopping channels broadcasting on the Sky, Freesat and Freeview platforms, owned by JML Direct Limited.
Home Store is another spinoff channel from JML Direct. It launched on 1 May 2013 as The Boutique, replacing JML Living. It was rebranded as Home Store on 1 August 2014.
JML Store is a spin-off channel owned by ITV Digital Channels Ltd and ITV plc; and also owned by JML Direct. It originally launched on 14 November 2011 as The Zone on Freeview channel 39, but was not available in Wales until 9 January 2012.
On 27 April 2012, The Store with JML launched on ITV. Dubbed a "chatmercial", it combines the visual language and style of a chat show format with TV home shopping and is shot in front of a studio audience. It broadcasts across ITV´s late night two hour retail teleshopping schedule on Sundays, and overnight on ITV4 It is a presenter-led show and has interaction with a panel of experts. It is split up into bite-sized chunks which focus on one product every 15 minutes.
The Store launched as a stand-alone channel in partnership with JML on Tuesday 1 October 2013, broadcasting 24 hours a day on satellite, and between 6pm and 6am on Freeview, replacing "The Zone". The slots on all platforms, except Freeview reverted back to JML, and renamed as JML Store on 1 August 2014. The slot on Freeview remains named as "The Store", with Jackpot 247 broadcasting every night, followed by Teleshopping.
Watch TV channel NOW
Stream TV Channels with VPN
Watch JML abroad | Stream UK TV
Watch JML from abroad with VPN