The continiously growing popularity of digital media amongst teenagers is definitely not a secret, but now it's actually starting to look like cable TV is slowly starting to disappear from teenager's lives, which will automatically lead to a serioius shift within Marketing budgets spenditure.
According to the new report from investment bank and management assents firm Piper Jaffray, the viewing habits of teenagers have shifted from good old cable TV to streaming giant Netflix and the online video content source YouTube.
As a matter of fact, it’s the first time ever that a survey shows the results of YouTube surpassing cable TV. Even though the difference was just one percent (25% vs 26%), it does undoubtly confirm the growing popularity of the online video content source amongst teens.
However, unsurprisingly, Netflix still reigns supreme overall. The survey results were pulled from a test group of 10.000 teenagers, of which 37% confirmed to use Netflix on a daily basis. One of Netflix’ main competitors, Hulu, ranks very low with not even 3% of the surveyed teens using this service.
Regarding Amazon Prime, another main competitor of Netflix, the survey reports that the service has grown a lot over the past couple of years, with the most recent results showing that 58% of teenage households uses the service on a regular basis.
Netflix has doubled (!) its output for scripted, original shows and exclusive films this year to increase its audience and subscribers. The quality of Netflix films has increased tremendously; they have been making a clear effort to push for original films over the last year and users are definitely noticing the results of their work. Seriously awesome films such as ‘The Fundamentals of Caring’ starring Paul Rudd, ’Tallulah’ with Ellen Page and Brad Pitt’s high-profile blockbuster ‘War Machine’, confirm that the quality of Netflix has gone up a ton.
All of the above is great, as long as you are staying within the US. As soon as you go abroad, you will find yourself unable to use your Netflix subscription. Not to worry though! With ChillGlobal you can continute to watch all your favorite Netflix series from wherever you are the world.
To get yourself a new IP address and to watch Netflix from abroad the solution is to install the ChillGlobal smart-plugin within 20 seconds for your web browser. We offer you a free monthly usage trial of 20 hours and we don't require Credit Card details, just an email address, Facebook account or Google+ login. We will let you connect to our servers located in each of our participating countries. As you connect to our server in a certain country all your online traffic will be made through that server, making it look as if it origins from that particular country, regardless of your own location! In other words, if you connect to a server in the United States, you will get yourself an American IP address and you will be able to continue to watch all your favorite Netflix series right away!